Ornamental - In Japan, the species is very important in the floriculture industry for cut flowers.
China
Thrives in grasslands on slopes, stream banks, shady places or open forests, roadsides, at an elevation of 300-2700 m.
It is an annual plant growing to 20-80 cm tall with branched stems.
Stem is erect, single, simple or sparingly branched, branches ascending, sometimes reddish, sparsely to moderately villous, sometimes sparsely to moderately minutely stipitate glandular.
Leaves are alternate, 4-8 cm long, ovate, and coarsely toothed.
Flowers are variable, with either all ray florets or an outer ring of ray florets surrounding central disc florets; the ray florets are white to purple, the disc florets, if present, usually yellow.
Fruit is small achene, mottled purple, grayish with age.
Flowering and Fruiting: May-October.