Eco-restoration - It is used to as a soil improver, and has environmental uses.
Mexico to Brazil
Thrives in seasonally dry tropical biome (a region with high temperatures year-round but distinct wet and dry season).

It is annual bedding plant erect.
Stem is branched, stiff, 30-60 cm tall.
Leaves are opposite, oblong leaves, 10-15 cm long, woolly-white when young, becoming sparsely hairy.
Flowers are globular in shape, but actually consist of numerous individual flowers. The most common color is magenta, but there are also white and pale mauve varieties.
Fruit is small, dry containing seeds. Seeds brown, shiny, reniform.
Flowering and Fruiting : June-September.